Transforming nation’s traditional retail with digitization and innovation

Transforming nation’s traditional retail with digitization and innovation


Transforming traditional retail with digitization, innovation and financial inclusion.


Empowering Pakistan with convenience and accessibility.

Our Products

Life at 24Seven

24SEVEN was formed to integrate the world around us for a better future.
At 24SEVEN, we are creating an inclusive culture by embracing each other’s differences and individuality to create a sense of belonging. We believe in thriving by recognizing each other’s strengths.
By being part of a progressive company that’s transforming the lives of millions of people, our employees can grow personally and professionally.

Experience the Future of Retail by Harnessing the Power of Cloud-Based Services

Unlock your retail business’s potential with 24SEVEN Optima, an innovative platform designed to optimize retail operations and empower businesses to thrive in the competitive retail landscape.

Retail Management
  • Handheld POS device
  • Digitized Ordering
  • Supplier Management
  • Inventory Management
  • e-Khaata
  • Product & Category Management
  • Voice Functionality (NLP)
Enhanced Analytics
  • Profit/Loss, Sales
  • AI-based credit scoring
Increase Foot Traffic
  • E-commerce
  • Marketing Platform
  • Loyalty Programs
Revenue Potentials
  • Fintech Services
  • Marketplace
  • Digital Branding
  • Data Analysis



Our Core Team

Jarrar Shah

Co-Founder & CEO

Maha Khalid

Co-Founder & CMO

Kashif Mukhtar

Co-Founder & CTO

Nabil Shahzad

Co-Founder & COO

Qaiser Sheikh

Co-Founder & Head of Supply Chain

Muaz Zafar

Co-Founder & Head of Operations and Corporate Sales